BRANDS | IKEA
This work represents three individual campaigns for IKEA, which ran on the Venmo platform from 2020-2021. We created campaigns for Back to College, Indoor & Outdoor Living, and a general Brand campaign. We leveraged IKEA's trademark blue and yellow color scheme to reinforce brand identity in a campaign where it might otherwise be easily lost due to the unbranded nature of their products. Each element and setting in these stickers is an actual IKEA product.
Creative Director: Lauren Gramprey
Associate Director: Noah Jodice and Akeem Roberts
Animation: Lauren Gramprey, Noah Jodice, Akeem Roberts, Amy Jeong, Sam Szura, and Zach Jones.