BRANDS | MCDONALD'S

This campaign for McDonald's ran on the Venmo platform for the launch of McDonald's new Crispy Chicken Sandwiches in 2021. This campaign had an unusually tight turnaround of a week to create from concept to finished animation. Two teams lead by myself and Michelle Porucznik collaborated together in order to make the launch successful. We leveraged high-resolution food photography to create an appetizing, fun, and vibrant set of stickers. 

 

Creative Directors: Lauren Gramprey & Michelle Porucznik 

Associate Director: Lillian Xie

Animation: Lauren Gramprey, Michelle Porucznik, Akeem Roberts, Amy Jeong, Sam Szura, Zach Jones, Ale Cruz, and Lillian Xie.