BRANDS | MILLER LITE
This work represents a year of "always on" campaigns for Molson Coors - Miller Lite, which ran on the Venmo platform from 2020-2021. This was one of my favorite campaigns. My team and I had really established an excellent groove and understanding of the brand's needs and voice by our second quarter on this account. We leveraged Miller Lite's iconic "min can" (or minimalist can) image for the bulk of our run, and even got the opportunity to create our own "min bottle" and "min pint" in order to add more variety to the sticker sets.
Creative Director: Lauren Gramprey
Associate Director: Akeem Roberts
Animation: Lauren Gramprey, Akeem Roberts, Amy Jeong, Sam Szura, and Zach Jones.